Here at IAG, we know farmers wake up with a market position every day. Most traders have a choice whether to take a position. Farmers do not have that choice. They have a position that needs attention and management. It doesn’t mean they have to be active traders. It requires them to be active managers, and proactive managers. I believe most farmers inherently understand the position, but they choose to deal with the position in a myriad of methods. That myriad creates the vast difference in marketing results experienced by the farm population. Results can be improved if they approach the position similar to a money manager or professional trader and follow these basic rules:
- Manage the money
- Design a Plan B before a Plan A
- Monitor continuously.